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【极品PPT模板】中国史上最全(730页)的PPT模板图表素材集合之5(共六辑)免费


史上最全PPT图表集合-730页
第五辑

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说明
本PPT图表素材收集于网络,是 目前为止最为全面的PPT图表,共计 730页,全面满足各类PPT图表元素 之需,是值得永久保存的精品PPT资 源!本模板由17PPT模板网整理发布, 更多免费精品PPT模板,敬请访问: www.17ppt.com
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Use existing Products

STEP 1

Become Aware of New

STEP 2

New Product is Available

STEP 3

Buy New Product

STEP 4

2005

2006

2008

7000

???

???

???

???

5000

3000

MARKET VALUE

?? ??? ??
??? ?? ??

??? ??
??/????? ???

???? ??
??? ??
????/??? ???? ???? ???? ??

??? ??
???? ??/???

????? ??
???? ??? ??

??? ??
????/??? ?? ???

????? ??
????? ???

STEP 1

Brand Diagnosis

Brand Communication
STEP 4

Brand Management Process

Brand Perspective
STEP 2

Brand Culture

STEP 3

Case 064
Business Contents
Category 1
Sub_category 01 Sub_category 02

Category 2
Sub_category 01
Sub_category 02

eSolution
Category 4

consulting

Sub_category 01 Sub_category 02

Category 3

strategy

Sub_category 01 Sub_category 02 Sub_category 03 Sub_category 04

STEP 1 STEP 2

STEP 3
STEP 4

Model of Sale Formation

NEEDS Analysis

- ???? - ???, ?? - ??

Self Actualization needs

-

??? ??,?? ?? ?? ??

Esteem needs

Social needs
- ??? - ??, ??

Safety needs

Case 067
Brand Management Process

Step1 Media mix

Step2 Target mix STEP 3 Brand mix STEP 4 Seasonality
Process Completed

STEP 5 Regional mix

Community Shop

Recruit System

Mailing system

Search System

Web Design

Renewal Category

2 concept ???? ????? ???

0 creative

1
advertising

2
Media planning

2
measurability

Case 070

??? ??? ????
Where are we?

??? ?? ????
Are you getting there?

? ??? ????
Why are we there?

T-plan
??? ? ? ????
How could we get ther?

??? ?? ????
Where could we are?

Case 071

attention

interest

????? ???? ????. ????? ??? ???? ??????? AIDMA? ??? ??? ?? ?????. 1. Attention - ??? ?? ???? ?? ?? ? ?? ?? ???? ??? ??? ?? ??. 2. Interest - ??? ??? ?? ??.

AIDMA
action desire

3. Desire - ??? ?????? ?? ??. 4. Memory - ????? ?? ??. ? ??? ? ? ?? ??? ? ??? ???? ??? ???? ?? ??. 5. Action - ????? ? ??? ?? ??? ????? ??? ???? ?? ??.

memory
Estelmo Lews

Case 072

?????? ?? ?? ???? ?? ? ?? ??? ??

RENEWAL
Search System
Site ?? ?? ????? ?? System ??

Web Design

Recruit System
?? ?? ???? ??/???? ??? System ??

Community Shop
???? ??? ??? ?? ? ??? ??? ??? & ?????

Mailing system Admin tool
??? ???? ? ??? ??? System ??

??? ???? ??? ???? ?? ??? ???

Rogers? ????
innovator Early adaptor Early majority Late majority laggard

???? ?? ??? ?? ????? ?

???? ?? ??? ????? ???? ????

?? ?? ?? ??? ????? ?

??? ???? ?? ??? ????? ?

?? ?? ????? ??? ?? ?

Social factors

Case 074

????

?????(Target Market)

????? ??

?? (Consumer Promise)

??? (Support)

????? ?? ?? (Personality)

Case 075

?? ??? ???? ????

TV?? ?? ??? ????

?? TV ?? ????

?? ??

???? ????

?? ?? ????

???? ??? ?? ? ?? ??
?? Process

???? ????

?????

?????

????

ADMIN

? ?? ?? ??? ?? ? ?? ?? ?? ?? ? ?? ?? ??? ??

? ??? , ??? ? ????? ? ???? ? ???? ? ??? ??? ? ??? ??? ? FTP

? ?? ??? ? ?? ??? ? ??? ???? ?? ??? ?? ? ??? ?? ?? ? ??? ??? ? ??/?? ??? ??

? ??? ?? ?? ? ?? ?? ?? ? ??? ???? ?? ? ??? ??? ?? ?? ? ??? ??? ?? ?? ? ???? ?? ??

? ??? ???? ? ??? ??? ?? ? ??? ???? ?? ? ?? ??? ??

Case 077

The brand
Rational product features.

attributes benefits values personality essence

What is the Brand?

What will It do for me?

Rational expectations as a Result of use. Basic human values-the end Emotional rewards one expects From using the brand. The image of the brand. As Elicited in terms of human Characteristics. Every brand has a “soil” which creates it and identifies it.

What does it mean to me?

What kind of person woluld it be?

What is the enduring Core of the brand?

Target Market

Consumer Promise

AD Goal

Personality

Support

System Infra

Media Power

Marketing Consulting
* SYSTEM FLOW

PROJECT SUPPORT SYSTEM
Promotion Strategy

STEP 1 STEP 2

STEP 3

Communication Strategy

STEP 4

Creative Power

Flot

Setting

Irrelevant characters

Relevant characters

Lead character

Symbols

Mood

Flot
Mood Setting

Symbols

Irrelevant Characters

Relevant characters

Case 082
session transport 3 network 4 presentation

2

data link 1

5 physical
6

OSI Model Layer

application
7
Form oracle

Case 083

advertising

sales
linkage synergy
?????? ??

Activation Accountability

media
targeting
?????

Max marketing model

PRODUCT FUNCTIONS PRDUCT DESIGN MIX
BRAND NAME

LOGOS / TRADEMARK MIX
PACKAGING

GRAPHICS

CONTENTS CASE 1

AUGMENTED PRODUCT FEATURES

CONTENTS CASE 1

CONTENTS CASE 1

???? ????
STEP 07

??? ? ??

STEP 06

??? ??

STEP 05

??? & ??

STEP 04

??? ???? ??

STEP 03

??? ??

STEP 02

??

STEP 01

???? ????

?? ?? ??
?? ?? ??? ?? ??

? ? ? ?

? ? ? ?

? ? ? ?

? ? ? ?

? ? ? ?

? ? ? ?

? ? ? ?

??? ????? ?? ???? ?? ?? ??? ERP ??

Sampling

DM/Event/DH

Exhibition
Premium/Incentive Contest Price deal allowance Rebate Dealer service

Display stand
Sales coupon/stamp Service contest Early Buying Deal Push manager Rebate Demonstrator

????
??/??

??/??

??/??

ERP SYSTEM
??/??

MRP/MPS

????

??/??

PR consulting Crisis management Media Relations Marketing promotion Event management Production

Investor relations

Database marketing

On-line PR

PR consulting Investor relations
Media relations Database marketing Marketing promotion On-line PR Crisis management Production Event management

TCP/IP
Internet Host
Windows 2000 IBM Mainframe VMS System Network Printer Windows NT

Windows for Workgroups

UNIX System Windows 95 & 98 Apple Macintosh System

PR consulting

On-line PR

Media relations

Database marketing

Marketing promotion Crisis management

PR AGENCY

Production

Advertising

Event management

Investor relations

Internet Host
Windows NT Windows for Workgroups Windows 2000

P A R T

Windows 95 & Windows 98 Apple Macintosh System MS Lan Manager IBM Mainframe UNIX System Network Printer VMS System

Sampling

Coupons

Trade coupons

Trade allowanes

Price offs

In-on or near-packs

Free-in-the-mail Premiums

Self-liquidating Premiums

Contests & Sweepstakes

Refund offers

Bonus packs

Stamp & Continuity plans

2010

?
2008

2007

2006

11,000,000

2005
7,010,000
6,030,034

9,000,000

numeric

1 step

5 step

innovator

2 step
Early adaptor

laggard
4 step

3 step

Late majority

Early majority

Case 098

?? ??? ?? Beijing Tokyo Amman Dubai Shanghai Kuala Lumpur Santiago ?? Miami LA Ontario

Jakarta

Johanesburg

Sydney

Auckland

?????

????

?????

EUROPE

NORWAY

SWEDEN

FINLAND

RUSSIA

ESTONIA LATVIA

DENMARK IRELAND UNITED KINGDOM

LITHUANIA

BELAUS POLAND UKRAINE
SLOVAKIA

GERMANY

CZECH REPUBLIC

FRANCE

SWITZERLAND

AUSTRIA HUNGARY
CROATIA

ROMANIA BULGARIA TURKEY GREECE

YUGOSLAVIA

ITALY SPAIN

MOROCCO

ALGERIA

TUNISIA

?? ??? ??? ???? ?? ?? ????
??? ??? ??? ???

??? ??? ???

??? ??? ???? ??? ????

???

??

??? ??? ??? ??? ???

???? ??? ??? ??? ???

???? ????

???

????

???

2. Sales Activity
Objective No. 1 Wholesaler in Japan with integrated marketing system linking storage terminal and sales channel through on-line network up to 2010

10
Million kl

Presentation Impact

Your Brain “On” Presentations

Right Brain
Sensory Emotions, impressions Imagistic, holistic Here and now

Left Brain
Logical, sequential Analytic, data Short-term memory Defense intensive

??? ????
??? ???? ?????

??? ??? ?????
-Try Again! -??? ????

???? ?????

3
2 1
??

-?????? ??&?? ?? 200 -??&??? ?? ?? 200

4

????
IT ?????
-??? ???? -??? ??? ?? ????

5

??? ??? ?????
-??? ??? -????10? ?? ???

???? ??????? ??
????

? ?
?? ??? ??? ??? ?? ??? ?? ???

??????

? ?
????? PT

? ?
? ????

??? PT ??? PT ??? PT

OHP
TV ?? ??

????? ?? ?? ? ?? ????? ?? ? ?? Update ??? ?? ? ??? ?? ??? ?? ?? ??

??? ??? ?? ??? ??? ??

????
???? ?? ?? ????? ??

????

? ?

??????? ??? ?? ???/?? ?? ???? ?? ?? ??? ?? ??

??? ?? ?? ??? ?? ??

???

???? PT SHOP ?? ??
PT SHOP

? ? ?

??
??, ??
??, ??

??
??, ??
??, ??

??
??, ??
??, ??

??
??, ??
??, ??

??
??, ??
??, ??

???
??, ??
??, ??

?? ?? ???
???????? ???

????
????? 2003 ??? ???? ??? 5.0 ??? ???

??? ????

??? ???

?????? ??

???, ???? ??

??? ??? ?? ????

?????? ??

Try again! ?? ???

??? ????

Try Again

??? ???

????

“?????? ??? ???” ? ???????.

Story Board Template Plan Design Setting

???? ?? ??? ??? ??? ????

‘??????’ ??

2005.05 (?)????? ?????/??????? MOU?? 2004.09 ?????? ?????? ???? ?? (??, ????) 2004.07 ????????(KIDP) ?? ????????? ?? 2004.07 (?)??????? ?????? ??? ?? MOU ?? 2004.05 ?????2003??????? (????) ?? 2003.03 ??? ??? ???? ?????? ??? ?? 27(????) ?? 2002.09 ?????? ?? ??? PT shop ?? 2001.12 SK ISAC 2002 ?????? ??? ?? ?? 1999.03 ?????97 ??????? (????) ??

?????????? ????? ??
???????? ?? ???????? ??
(2005. 01. 01)

????

???(?? ??)? ??? ?? ?? ??? ???? ‘??????????’? ??
(?????? ?? ??? ???? ??, ????? ?? ? ?? ?)

????

??? ??? ??? ?? ??
??? ??????? ????? ?? ??? ????? ?? ??? ?? ??? ??

3. PT Training
????? ?? ?
???? ??? ??? ????? ??? ??

?????? ???
??? ???? ??? ?????? ???? ??

??? ??? ?? ???
??? ?? ?? ??
?????? Color ???

?? ??? ??
??? ?? ??? ????
Gif animation image ???

III. ???? ?? ??
?. ?????? ??? ???
?? ??????
?????, ????? ?? ??? ?????? ??????

??? ??????
????, ???? ?? ??? ???? ???? ?? ??????

?. ?????? ??? ??

?????? ??, ???, ??
?? ??
?????? ?? ?, ?????? ???, ??? ??? ?? ??? ??????? ?? ???? ??, ?????? ??

2. ?????? 3??
Content
? ?

??? ?? ??? ??? ?? ??? ????? ??? ?? ??

Visual

?

?

??? ?? ??? ?? ?? ??, ?? ?? ?? ??

Delivery

? ?

??? ?? ??? ?? ??? ?? ????? ??? ??? ??????

??
?????? ?? ? ???? Package? ???? ?? ???? ?

???? ????

INJECTION SCHOOL

EXTRUSION SCHOOL

DESIGN SCHOOL

TECH SCHOOL

???? ???? ? ???

????? ????

???? ??

???? ? ????? ??

Major Strategic Issues
Fast Growth
? Mid, Long-term Sales Goal

Product Leadership

? Strategies by Market
? Fast Execution

? The First & Flagship Products ? Premium Products

People Leadership

Market Leadership
? Brand Recognition

? Profit Management ? Professional Marketers

? Marketing Clinic ? In-store Communication ? PR, Quality & SVC Marketing

??? ?? ?? ??
???/??? ??/???

??? ??, ???

???? ??

???? ??, ??

????? ?? ??

??, ??? ???

??? ????

? ???? ??? ??? / ??? ???? ????

????? ?? ?

? ???? ??? ??? ? ????? ??? ?? ? ??? ???? ?? ????? ??? ? ????? ??? ?? ??? ? ??? ???? ??? ?? ???? ??? ? ????? ??? ??? ? ???? ??? ? ??? ???? ??? ? ????? ?? ?? ? ???? ? ???? ??? ????? ?? ??? ? ??? ?? ?? ?? ? Gif ????? ??? ?? ? ????? ??? ??? ?????? ????

????? ??? ??

?????? ???

??? ??? ?????

Product Overview
Design & Display
? 262K Color TFT (Internal)
? 65K Color OLED (External) ? 89x44x24.5mm, 95g

Multimedia
? Megapixel / VGA Camera ? MPEG4 Recording ? 2X Digital Zoom ? MP3, AAC, AAC+ Player

3G Functionality
? Video Telephony ? Video Streaming

Others
? Bluetooth / USB ? Digital Power Amp

? Video Messaging

? E-mail / SyncML
? TransFlash Memory

A BIG GAP

16%

14%

Although This broke into the Global Top 3 in 2004, there is still a big gap to be overcome in the North American & European markets

70%

North America Europe Others

Sustainable Sales Growth
Strong Sales Performance : '03 55.7M ? '04 86.5M (55% ↑)
(Units)

100

Export
90 80 70 60 50 40 30
17

86.5

55.7
42 29

22
7.6

20 10 0 1988 1999 2000 2001 2002 2003 2004

‘???? ?? ???’ ????
??? ? ????
200000
??????

180000 160000 140000 120000 100000 80000 60000 40000

???? ????

Total

410,615 308,465
110,669

20000 0

2000

2001

2002

2003

2004

??? ??? ?? ??
???? ??, ???? ????
??? ??? ???, ??? ??? ???, ??? ??? ???, ??? ??? ???.

?? ?? ?? ??? ????

6 9

5

??

?? ??

15

?? ??

45

??? ??

?? ???

20

Top Tier Competition – Brand Recognition
Brand Recognition(%)
2001? 2002? 2003? 2004?

Big Gap
40

63 57

60

33 25 27 21 10 3 20 23

PC

Top Brand

PC

Top Brand

PC

Top Brand

PC

Top Brand

??? ??
??? ??? ??? ??? ? ?? ??? ??? ?

FIFA

? ? ? ? ? ? ? ?

Olympic

South Africa World Cup

Beijing Olympic
Women’s World Cup China

World Youth Championship

U-17 World Championship

Vancouver Winter Olympic

2007

2008

2009

2010

?? ??? ?? ? ?? ??

???? ??

37%

??/????

25%

??? ???

59%

Fast Growth
Goals for Growth
12.5
10

Major Tasks L
Lemon, Lemonade, Lemon oil

P
5 3.7

Persimmon, Persimmon leaf tea

B

Banana, Banana cake

P
2003 2004 2007 2010

Papaya, Wonder Fruits

W

Watermelon, Watermelon juice

??? ?? ?? ?? ?? ??

???

???

Mobile Service Evolution

High Volume multimedia service
LBS VOD MOD Multimedia Streaming

Live TV Multimedia Live Streaming Video Telephony

Live Bell Live Screen

Java Game Poly Bell Txt based Information Service SMS Basic LBS Animated Image

Photo Mail Photo Screensaver

Text based low volume data service

1G

2G

2.5G

3G/4G

??? ???? ??
??????? ??? ?? ?????
? ????? ??? ????? ?? ? ??????? ???, ?????? ??? ???

??? ??? ??? ?????. ?? ??????? ???, (?)????? ???? ?? ???.

Digital Presentation Frontier

??????, 21?? ????? ?????.
??? ?????? ??? ??? ??? ?????? ???? ??????? ??? ?? ???????. ???, ??? ????? ??????? ?? ??? ?? ??????? ??? ???. (?)????? ???? ???? ???? ? ?????? ?? ???? ???? ???, ??? ??? ???, ??? ????? ???? ???? ??????? ?? ??? ??? ??? ????.

(?)???? ????

Multimedia Expertise : Display Leadership
Supports high-resolution color, larger-than-average displays

16M QVGA LCD
320x240 pixels

262K TFT LCD
176x220 pixels

65K OLED LCD
128x160 pixels

Service with a Company

???? ?? ??

??? ??! ??? ??! ??? ??! ???!!!

Now it is time for you

to make the best choice

?? ???? ??

???? ??, ??

??? ??

??? ?? ??

?? ? ??

?? ??

?? ??

??? ????

??? ??

Media & Exposure
??? ?? ??
???? ???? ???? ????


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